U.S. Market Readiness Review

“Can You Introduce Us to U.S. Buyers?”

It's one of the first questions fashion brands ask when considering U.S. expansion. But access to buyers is only part of the equation.

Your product may be ready.
Is your business ready for the buyer?

A $373 Billion Market

The U.S. apparel market is estimated to generate $373 billion in revenue in 2026. A significant opportunity—but market size alone doesn't guarantee commercial success.

Entering the U.S. is more than translating a line sheet, converting prices into dollars, or attending a trade show. It's about whether your product, pricing, positioning, and commercial strategy fit the market you're entering.

Market data: Statista Market Insights — Apparel, United States, 2026 estimate.

A stylist pinning fashion photography and fabric swatches to a moodboard

An Independent
Commercial Assessment

The U.S. Market Readiness Review is a fashion-focused assessment for established brands considering or navigating U.S. expansion. Drawing on my experience in buying, merchandising, wholesale, and commercial strategy, I help brands identify gaps, evaluate opportunities, and decide what to do next—before committing significant resources.

The Commercial Questions
Worth Answering

How do your product, pricing, and positioning compare with U.S. market expectations?
Which channels and opportunities make commercial sense for your brand?
What should you prioritize—and what should you wait on?

A few of the questions I'll ask you:

In an ideal world, where would you love to see your brand sold in the U.S.—and why?
Have you calculated your landed cost for the U.S.?
What makes you believe your brand has a place in the U.S. market?

A flat lay of a notebook with handwritten notes, a pen, fabric swatches, and a lookbook photograph

How It Works

1.Founder Questionnaire & Business Materials

2.Independent Assessment

3.90-Minute Strategy Session

4.Personalized Strategic Report

New Perspective. Better Decisions.

You know your brand. I bring an independent U.S. market and commercial perspective.

Before your next move, let's talk.

START A CONVERSATION → hello@withviket.com

A stack of books and a pencil cup on a marble desk