Helping fashion & lifestyle brands and retailers gain clarity on product, market, and commercial strategy.
START A CONVERSATION →
We work with fashion & lifestyle businesses at different stages of growth — brands building their strategy, and retailers refining how they buy, merchandise, and sell.
Emerging and established brands shaping their direction, entering the U.S. market and other new markets, or preparing for their next stage of growth.
Specialty stores, boutiques, multi-brand retailers, and department stores strengthening how they buy, merchandise, and perform commercially.
Because proximity creates blind spots.
Your team knows your brand. With Viket, you gain an outside perspective shaped by 20+ years in fashion.
A thinking process that turns complexity into clear direction.
For brands entering, navigating, or growing in the U.S. market.
Explore the U.S. Market Readiness Review →On-the-ground U.S. support — from wholesale market appointments and buyer follow-up to relationship management and ongoing commercial support.
Connecting product, pricing, and commercial decisions with market opportunity.
An experienced outside perspective for founders and leadership teams navigating growth and important business decisions.
Strengthening buying decisions, assortment architecture, category mix, pricing, and seasonal planning.
Connecting merchandising decisions with customer needs, inventory, sales, and commercial performance.
An outside perspective on brands, categories, market opportunities, and evolving customer needs.
Experienced support for owners and leadership teams navigating priorities, growth, and important commercial decisions.
A fashion perspective, built from inside the industry.
With 20+ years in fashion, my experience spans buying, merchandising, wholesale, and commercial strategy across both the U.S. and international markets.
I've worked between Istanbul and New York, with time spent across the fashion markets of Paris, Milan, and London along the way. That mix — Istanbul's sourcing and production world, New York's retail and brand landscape — still shapes how I approach the business today.
Every With Viket engagement draws on that same combination: real industry experience, and a network built from years of working closely with brands, retailers, and buyers.
Every brand is different. Tell me about yours, and what's next.
START A CONVERSATION →